Segmentation
Nuanced views and a clearer understanding of Hispanic consumers.
GfK MRI’s Hispanic Media Trends is a deep dive into the impact of the growing Hispanic market on the nation’s economy, shifting culture, disruptive technology and media consumption trends.
Client Application and Benefit
- A comprehensive analysis of today’s US Hispanic consumers, including:
- How their unique ‘passions’ and values drive differences in their media consumption patterns
- Brand preferences
- Buying styles
- Online/offline purchase habits
- Overall attitudes towards media, technology, and brands/shopping
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