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GfK MRI Insights

    • 02/07/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MPA conference, GfK will debut new tools for mobile targeting, planning

    With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.
    • 01/30/17
    • Media and Entertainment
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    GfK to help content creators, distributors add “sexy spin” to sales stories

    To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level. 
    • 01/23/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Millennials account for nearly half of US “cordless” population – GfK MRI

    According to GfK MRI’s Survey of the American Consumer®, which surveys around 25,000 people in-person annually, Millennials (ages 18 to 34) account for 43% of the “cordless” population – those who have never had cable, satellite or fiber optic TV service and those who have “cut the cord.” 
    • 01/17/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Over half of US adults live in "cellphone-only" households

    More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.
    • 10/26/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    How to Leverage Your First Party Data to Maximize Value

    In this webinar, we show and tell how data integration and precision targeting can help you gain deeper and more meaningful insights about your consumers. Precision targeting is a data integration process that connects your data to the MRI Survey of the American Consumer.
    • 09/07/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    GfK MRI Offers NextGen Participants Access to Database of Consumer Insights

    For the third year, GfK MRI is offering free access to its University Internet Reporter (UIR) service to participants in GfK’s Next Generation (“NextGen”) Competition.
    • 08/17/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    In 6th NextGen Competition, GfK Prompts Undergraduates to Research Brand Relationships, Product Innovation, “Omnishopping”

    In its 6th Next Generation (“NextGen”) Competition, GfK is encouraging undergraduate students to design and execute research on top-of-mind issues for today’s marketers – from the “out of box” experience to brand loyalty to “omnishopping.”
    • 08/11/16
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Take a TV binge watching journey

    Binge viewing is on the rise in the US. 57% of people regularly binge watch, which is up from 51% in 2015.
    • 08/02/16
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    The future of media

    The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.
    • 07/25/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Chasing content: Satisfying a fickle TV audience and a crazed advertiser

    Last month, GfK's Karen Ramspacher, SVP, Consumer Insights, presented "Chasing content: Satisfying a fickle TV audience and a crazed advertiser" at the ARF's Audience Measurement conference held in New York, NY. Given the overwhelming feedback, we will be sharing these findings again via a webinar on Wednesday, August 10 at 2:00 PM ET.
    • 05/26/16
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK Appoints Lindner as Managing Director of GfK MRI

    Gregg Lindner, a market research industry veteran with strong experience in leading large syndicated media research organizations while focusing on innovation and quality metrics, has become the new Managing Director of GfK MRI.
    • 02/03/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Mobile and Location Insights
    • GfK-MRI
    • United States
    • English

    Smartphone Users Spend as Much Time on Entertainment as Texting – GfK MRI Study

    According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes.