- Media and Entertainment
- United States
Infographic: Reach the cordless American
Based on in-depth studies conducted three times a year, Cord Evolution reveals not just what and how people are watching TVideo, but also the why’s behind their viewing and subscription choices. GfK MRI’s ongoing Cord Evolution research tracks 10 groups on the cord spectrum – from Cord Loyalists to Cord Nevers, and everything in between. The 10 cord groups are integrated into GfK MRI’s Survey of the American Consumer®, which captures 25,000 in-person interviews a year.