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GfK MRI Insights

    • 12/13/17
    • Financial Services
    • Retail
    • Consumer Goods
    • Shopper
    • Consumer Life
    • Pet Specialty
    • GfK-MRI
    • Public Communications and Social Science
    • United States
    • English

    From Amazon to the Now Generation – GfK insights that helped define 2017

    Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.
    • 10/19/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK MRI offering access to consumer insights as part of college competition

    GfK MRI is offering access to its University Internet Reporter service to students taking part in GfK's NextGen Competition.
    • 10/11/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

    GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).
    • 10/02/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    At ARF session, GfK MRI will share insights on “cordless” consumers

    At an Advertising Research Foundation (ARF) event tomorrow in New York City, GfK MRI’s Karen Ramspacher (SVP, Consumer Insights & Innovation) will shed light on the nuances in today’s streaming consumer groups – from those who have cut their traditional pay-TV “cords” to those who never had one.
    • 09/12/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI’s Baim receives ARF Lifetime Achievement Award

    Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).
    • 07/26/17
    • Press
    • Technology
    • Consumer Goods
    • GfK-MRI
    • United States
    • English

    Nearly 10% of US adults used podcasts recently

    Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.
    • 06/07/17
    • Press
    • Technology
    • Home and Living
    • Media Measurement
    • Connected Consumer
    • GfK-MRI
    • United States
    • English

    GfK experts to share insights on voice activation, cordless TV viewers at ARF Audience Measurement 2017

    In two presentations next week, GfK will take on subjects very much on marketers’ minds today: the disruptive potential of digital home assistants (DHAs), and the best ways to reach the TV “cordless” population.
    • 05/22/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The revolution: Dads of today and tomorrow

    In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
    • 05/10/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Infographic: Reach the cordless American

    For consumers, “cutting the cord” to traditional pay-TV reception means giving up less and less; streaming services now boast  features once exclusive to cable and satellite. But for advertisers, losing the cord connection to audiences has been a huge adjustment.
    • 05/05/17
    • Media and Entertainment
    • Shopper
    • GfK-MRI
    • United States
    • English

    Study of omnishopping, co-branding wins GfK’s “NextGen” Competition in market research, analytics

    A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
    • 04/25/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The next evolution: Moms of today and tomorrow

    We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.
    • 04/24/17
    • Media and Entertainment
    • Technology
    • Trends and Forecasting
    • TV Audience Measurement
    • GfK-MRI
    • United States
    • English

    Cord Cutters, Cord Nevers have different preferences in streaming networks, shows

    Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
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