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GfK MRI Insights

    • 05/22/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The revolution: Dads of today and tomorrow

    In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
    • 05/10/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Infographic: Reach the cordless American

    Based on in-depth studies conducted three times a year, Cord Evolution reveals not just what and how people are watching TVideo, but also the why’s behind their viewing and subscription choices. GfK MRI’s ongoing Cord Evolution research tracks 10 groups on the cord spectrum – from Cord Loyalists to Cord Nevers, and everything in between.  The 10 cord groups are integrated into GfK MRI’s Survey of the American Consumer®, which captures 25,000 in-person interviews a year.
    • 05/05/17
    • Media and Entertainment
    • Shopper
    • GfK-MRI
    • United States
    • English

    Study of omnishopping, co-branding wins GfK’s “NextGen” Competition in market research, analytics

    A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
    • 04/25/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The next evolution: Moms of today and tomorrow

    We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.
    • 04/24/17
    • Media and Entertainment
    • Technology
    • Trends and Forecasting
    • TV Audience Measurement
    • GfK-MRI
    • United States
    • English

    Cord Cutters, Cord Nevers have different preferences in streaming networks, shows

    Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
    • 04/17/17
    • Consumer Goods
    • Home and Living
    • Point of Sales Analytics
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    In US, willingness to pay more for environment-friendly products grows

    At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).

    • 04/14/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • GfK-MRI
    • United States
    • English

    At Digiday Brand Summit, GfK MRI will share techniques for enriching digital segments

    At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.
    • 04/11/17
    • Point of Sales Tracking
    • Pet Specialty
    • GfK-MRI
    • United States
    • English

    Six pet food trends to watch in 2017

    There are several nutrition trends generating a lot of buzz in the pet industry, but buzz alone will not bring success to today’s brands and retailers.
    • 03/28/17
    • Press
    • Technology
    • TV Audience Measurement
    • GfK-MRI
    • United States
    • English

    News, “How-to” networks inspire strongest viewer trust in new GfK MRI research

    What is the value of a “touchpoint” if the source is not trusted? As TV networks head into their annual upfront presentations to advertisers, this question remains a key element – sometimes a missing piece – in any discussion about media planning effectiveness and ROI.
    • 03/21/17
    • Point of Sales Tracking
    • Pet Specialty
    • GfK-MRI
    • United States
    • English

    In the pet food category, shoppers are increasingly attracted to products because of what is left out

    The issue here is not price; it is the growing number of SKUs that prominently and proudly display what they are not. Grain-free items may have been early to the party—and very successfully so—but the list of “omitters” in the pet food category seems to be expanding every day.
    • 03/06/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    An understanding of tomorrow's Smart Home consumer...today.

    As the "Smart Home" becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives.
    • 02/14/17
    • Press
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MIN Master Class, GfK to help content creators understand the video consumer

    With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.