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GfK MRI Fall 2017 New Product Data

Product:

EATING HABITS/DIET CONTROL:

  • Buy foods labeled as: Hormone-free

TYPES OF DRINKS

  • Old Fashioned

AUTOMOBILES AND OTHER VEHICLES

  • Hands-Free Trunk Opener (Motion Detecting)
  • Lane Departure alert

MOTORCYCLES

  • Three Wheel Cycle

NEW CATEGORY: LEGAL SERVICES PROVIDERS

  • Lawyers
  • Paralegal
  • Online legal provider
  • Other

APPLIANCES FOR CLIMATE CONTROL

  • "Smart" or Wi-Fi connected thermostat

HOUSEHOLD APPLIANCES & DURABLES

  • Burglar alarm/Home Security System (Standard/Wired)
  • Burglar alarm/Home Security System (“Smart”/Wi-Fi)

NEW CATEGORY: “SMARTHOME” CONTROLLERS/HUBS

  • Amazon Echo
  • Google Home
  • Logitech Harmony Hub
  • Samsung SmartThings

LEISURE ACTIVITIES

  • Genealogy
  • Fly a drone

WEARABLE TECH   

  • New section: Virtual Reality Headsets

          o    Google Daydream View
          o    HTC Vive
          o    Oculus Rift
          o    Samsung Gear VR
          o    Sony PlayStation VR

CELLULAR/MOBILE PHONES/SMARTPHONES

  • Activities: Took a video

TABLETS & E-READERS

  • Activities: Obtained Medical information

BOTTLED BARBEQUE & SEASONING SAUCES

  • Sriracha Sauce

FRESH FRUIT & VEGETABLES

  • Blueberries

REGULAR TEA

  • Single Serve Pod/K-Cup

AIR FRESHENERS, CARPET & ROOM DEODORIZERS

  • Wax Melts

 

Psychographics:

TECHNOLOGY

  • Internet-connected, “smart” household products seem too confusing to use.
General