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GfK MRI Spring 2017 New Product Data

FAST FOOD & DRIVE-IN RESTAURANTS

  •          Firehouse Subs

FOREIGN TRAVEL

  •         Year trip was taken:

                   o   2017

INTERNET AND CATALOG SHOPPING

  •         Catalogs or Websites Ordered From:

                   o   Shari’s Berries

DIGITAL PAYMENT SERVICES

  •          LevelUp

APPLIANCES FOR CLIMATE CONTROL

  •         Central heating – natural gas
  •          Central heating – propane

HOME IMPROVEMENTS

  •        Solar panels

LOYALTY/REWARD PROGRAMS (not credit card programs)

  •         New category:

                o   Loyalty or reward programs you are currently enrolled in:

  •   Clothing/Shoe Store
  •   Coffee Shop/Store
  •   Department Store
  •   Discount Store
  •   Drug Store
  •   Electronics Store
  •   Gas Station
  •   Movie Theater
  •   Plenti Card
  •   Rental Car
  •   Restaurant
  •   Supermarket
  •   Other           

SOCIAL NETWORKING

  •         Reasons for Using Social Networking Site:

                 o   Share my opinions and beliefs

General