Media Audience Measurement, Consumer Insights and Market Solutions
GfK MRI’s focus on excellence has made it the leading producer of media and consumer research in the United States. All the research conducted by GfK MRI reflects an enduring commitment to producing reliable and actionable information about the world's most dynamic consumer market.
GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S. and is used in the majority of media and marketing plans in the country. In response to the evolving needs of its clients, GfK MRI has developed a number of innovative research products and services that use the Survey as their foundation.
The Survey’s vast database of media usage, demographics, psychographics and consumer behavior makes it a powerful resource for penetrating insight into the actions and motivations of adult American consumers.
Market Solutions is GfK MRI’s “applied intelligence” division, providing custom and analytical research for marketers who seek a deeper understanding of their target consumers and more efficient pathways for reaching and interacting with them.
GfK MRI is a GfK subsidiary
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.